Interaction design, concentrating mainly on the connection with client and the environment. Great designers can develop great web sites but if the customers cannot find any aspects to interact with the website they may abandon it .

Making a situation to interact with the customer means you are creating brand loyalty that finally leads to successful web sites

The IX and UX Process:

• Aggressive Design
• Captivating Interactions
• Association is vital
• Applicability
• Open ended developments